In UX research and software development, card sorting is a method of using intuitive user behavior to design how information is presented and organized. When you want to reach more than one audience, it’s better to concentrate on a different type of customer journey in each ad. If you want consumers to identify with a product, you have to convey a simple, attractive story with a consistent message. Why? Because trying to fit too many themes or perspectives into an ad is jarring. Good advertising focuses on the most compelling benefits. How many times have you watched a commercial or online ad, only to get to the end without knowing what the product is? Probably, too often. If you keep it simple early on, you can test out multiple low-fidelity iterations before investing a lot of money into fully realized designs. Whether creating a website, software, or physical item, the preliminary models are meant to convey ideas and give your team a sense of whether or not the product is viable. The early design stages are where many companies get sidetracked by aiming for visual perfection, instead of practical usability. Source: Imgur by megawhale Modeling and prototyping You can always include space for open-ended suggestions, but it should supplement the structured research. A whopping 35 percent of the respondents were too confused by the question to answer it.Ĭreating questions and metrics with clear, concise parameters makes it easier for respondents to focus their ideas. Consider the famously perplexing survey poll that newscaster Perd Hapley posed on the television show Parks & Recreation. That’s why it’s so important for researchers to put sufficient thought into designing the data collection and analysis methods in the first place. However, a common mistake is to ask questions that are too complex or open-ended to yield high-quality responses. If you’re starting a business or hunting for product development opportunities, it’s advantageous to use market research, such as surveys and focus groups, to get feedback from consumers. Below, we offer some suggestions on how to use the KISS principle throughout your design team. “Keep it simple” can apply to any project, but it’s particularly helpful in many phases of product development. The audience’s needs are continually evolving, so the designer’s understanding of these needs has to change as well. As Steve Jobs proved with the Mac, even something as useful as a PC can be pared back and simplified. Striking the right balance between power and simplicity is an ongoing mission, and features need to be constantly evaluated. The KISS principle can still apply you just have to ensure you meet users’ expectations. For example, a computer needs to have more features than a typewriter. Some things naturally need more complexity when your goal is to maximize functionality for the user. Sleek design can’t make up for limiting a user’s ability to perform their desired task effectively. Yet, there is such a thing as being simple to a fault. But it’s worth it in the end because once you get there, you can move mountains.” – Steve Jobs “Simple can be harder than complex: you have to work hard to get your thinking clean to make it simple. In comparison to competitors, like Microsoft’s busy branding, Apple feels like a breath of fresh air with its cool, minimalist products and clean white packaging. That’s part of the reason why Apple products are so popular. By nature, humans prefer simpler designs because they’re easier for our brains to process. Simplicity is especially important when designing a product, website, or app. With fewer distractions, choices, and clutter, we can’t help but go from A to B more efficiently. The simpler something is, the easier it is to use. The KISS principle - Keep It Short and Simple or Keep it Simple and Straightforward for those who don’t like the ‘stupid’ part - has since been adopted by anyone who needs to relay information quickly and effectively - from military personnel to journalists and designers. “Make everything as simple as possible, but not simpler” -Albert Einstein (paraphrased) ![]() And when you’re in the military, it’s incredibly important to send and process information quickly and without ambiguity. Unnecessary complexity gets in the way of purpose and should be avoided at all times. ![]() The idea behind it is that most processes or systems work best if they’re kept simple. There’s a saying the US Navy coined in the ’60s: “Keep It Simple, Stupid” - or KISS for short.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |